Alpine is a hit, but Renault’s sports label fails outside France

Alpine is a hit, but Renault’s sports label fails outside France

Alpine has a certain marketing genius. Renault’s sports brand thus increased its sales by 70% in the first half! This is undeniably the strongest growth over six months of European car brands. Renault’s sporting label has just one model, the A110 berlinetta, but it cleverly refreshed its range earlier this year to rekindle the hearts of its fans with new colors and aerodynamic body kits. At the beginning of May, the brand also presented on the occasion of the first Formula 1 Grand Prix in Miami, a special South Beach Colorway series in Azure Blue or Rose Heather shades. This has been on the market since the beginning of the summer.

Other limited series arrive like the GT J. Rédélé in metallic gray with a black roof, presented at the end of May in the historic Dieppe factory during the celebrations of the centenary of Alpine founder Jean Rédélé, or the Tour de Corse 75, unveiled mid -June and printed in 150 copies at the price of 80,000 euros. Inspired by the mythical A110 which participated in the 1975 edition of the Tour de Corse, it is painted yellow and has a 300 horsepower engine. These last two limited series sold out immediately in just minutes!

The level of orders for the A110 doubled over the first half of the year. From September, the rates will thus increase in the Normandy factory (less than 300 people) from 16 to 18 vehicles per day. At the same time, the Alpine network continues to expand with 22 new centers opening on September 1, bringing the number of points of sale to 122 worldwide. At the same time, Alpine is methodically continuing its expansion in Europe with the launch of the brand in two new countries: Slovenia last March and the Czech Republic in June.

Very limited productions

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