Avenger, the electric Jeep designed in Italy and assembled in Poland
I’m not sure this claim is enough to reassure the brand’s fanatics, who risk being momentarily disoriented by the explosion in supply and the growing variety of models. “Our customers still don’t know it, but the Jeep Recon is the model they’ve been waiting for without even knowing it,” promises Ralph Gilles. “We took inspiration from the Wrangler to envision a model that combines respect for the environment with the ability to go anywhere, intrinsic to the brand.” The Recon’s seven-slot grille, fender flares and flat glass are all Allusions to the Wrangler.
Positioning within range of the Avenger is hardly more obvious at first glance. The small Jeep Avenger, which is assembled in Poland at Fiat’s Tychy plant, must support, but not replace, the 16 centimeters longer Jeep Renegade by offering 100% electric traction “to a less family and more female clientele”, summarizes Antonella Bruno, Jeep, joint director in Europe. “Jeep DNA is respected with pronounced wheel arches and generous approach and departure angles.”
Electrification will not prevent Jeep from continuing to offer four-way transmissions, quite the opposite
The electric Jeep Avenger is primarily intended for Italy, France, Germany and Great Britain, “these markets where the electrification project is most advanced”, specifies Christian Meunier, World Director of the Jeep brand. We’ll have to wait until October 17th and the opening of the Paris Motor Show to know the price of the all-electric Jeep Avenger. A model “designed in Italy” on Stellantis’ smallest electric platform, namely the STLA Small, an evolution of the eCMP platform developed by PSA for the Peugeot e-2008.
As much as the Jeep Avenger is aimed at the lower end of the European market (B-segment SUVs), the Jeep Wagoneer S aspires to compete with the princes of the premium class with two strong arguments: 600 kilometers of autonomy and 600 hp. The rugged formwork style that suits the Jeep Recon (expected for 2025 in Europe) so well is being dropped in favor of “a contemporary, quintessentially American elegance,” translates Ralph Gilles. His design team was able to take liberties with the fundamental codes of Jeep style, particularly the seven-slot grille, which is hinted at here more than shown. A discretion not befitting of the Wagoneer, Grand Wagoneer and Grand Cherokee.
The Jeep Avenger (2023), Wagoneer S and Recon (2025) will be followed by a fourth 100% electric model, which the brand says nothing about. “In 2009, 90% of Jeeps were sold in North America, today it’s 60%. However, this reorientation is continuing, also thanks to electrification,” explains Christian Meunier. “The growth isn’t over yet, but we want to achieve it in the right way. We have very strong DNA and electro is one way to strengthen it. By 2030, electrical will account for all of our sales in Europe and nearly half in the United States.”
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