Brands discover the metaverse jungle

Brands discover the metaverse jungle

To find one’s bearings on the Web, domain names appeared at the same time as the Internet: they made it possible to replace the series of digits of an IP address with a word, the last letters indicating a geography or a structure (. fr, .org, .com…). At the end of 2021, new names emerged in the Ethereum blockchain universe. Ending with nft, crypto or eth, they refer to NFT digital tokens, cryptocurrencies and Ethereum technology. “These addresses correspond to the domain name of a wallet”, a wallet allowing digital assets to be stored, specifies Pierre-Nicolas Hurstel, co-founder of Arianee, specialist in NFTs for brands.

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