ContentSquare, the French unicorn worth 5.6 billion
Hundreds of millions of dollars were raised by ContentSquare. 600 precisely. Just one year after raising 500 million. A valuation that explodes and is close to the French Tech record with 5.6 billion dollars. And a founder in jeans basketball, passing through Paris, who takes pleasure in showing concretely what ContentSquare is, beyond the abstruse terminology of analyzing consumer behavior online. “Thanks to the tracking of the user’s mouse on a web page, we can record his journey develops Jonathan Cherki. We watch where he goes, and where he clicks. And we report bugs to the company to remove the friction and increase their engagement.” As soon as an abnormal rise or fall occurs, ContentSquare alerts the user. If the general principle is simple, the gain in productivity has attracted many customers to increase the famous “conversion rate”. Often sell more services or goods. In France, the first to trust the young shoot in 2012 were Société Générale, Leroy Merlin, and Bouygues Télécom.
For this lifting, it is the investment company Sixth Street Growth that leads the round, after the Japanese Softbank last year. For five years now, Jonathan Cherki has lived in New York, although the headquarters remain in Paris. Three floors are decorated and furnished by ContentSquare within the WeWork coworking space. Like all start-ups, the unicorn reveals the figures in dribs and drabs. The company founded in 2012 boasts several hundred million dollars in annual recurring revenue, with growth last year exceeding 100%.
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