Dacia emphasizes “essential” and all-purpose vehicles
But what is this bizarre, simplistic, stripped-down mini engine reminiscent of the famous California dune buggies of the ’70s? The Dacia manifesto is certainly just a “concept that does not anticipate any production model,” emphasizes David Durand, head of design at the Romanian brand Renault. However, this vehicle, presented to the French press on Tuesday 13 September at the Bourget exhibition center, aims, as its name suggests, to be a manifesto of the company’s trends at low prices. “We want to show the essential (no frills, editor’s note), robust, versatile and more environmentally friendly side of our vehicles,” emphasizes the designer, adding: “We prefer a simple design, like that of the 1980 Fiat Panda. “ , which then surprised the automotive world with its functional, practical, no-frills side and… in its 4×4 version allroad, making it a mini adventurer. A design then signed by the famous Giorgetto Giugiaro.
Some elements of this Manifesto concept will be found “in spring 2023 in a new Extreme version, which will be available for most of the brand’s models but also for the future Duster”, presented at the end of 2023 and marketed in 2024. assures Xavier Martinet, Director of Dacia Sales and Marketing. Examples of these innovations going into series production: “practical seat covers that are easy to wash, parts made from 20% recycled plastic for external protection,” specifies David Durand. But also “elements to clip into the cabin like a thermos flask”. Dacia used the unveiling of its concept to show its entire current range with the new Dacia logo, consisting of the two letters ‘D’ and ‘C’ side by side. A visual identity that will be generalized for all models by the end of the year. At the same time, the concessions are redesigned in a new playful and functional style with many reclaimed elements such as the fabric of the recycled plastic sofas.
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