Deezer aims to break even by 2025

Deezer aims to break even by 2025

by Mathieu Rosemain

PARIS (Reuters) – Online music platform Deezer on Wednesday said its adjusted gross margin rose 9.1% in the first half, helped by the increase in its sales in France, a result that gives it good hope of breaking even by 2025 to reach.

Adjusted gross margin was 45 million euros compared to 42 million in the same period last year, while total sales rose 12.1% to 219 million euros, the group said in a statement.

This increase is mainly due to the increase in ARPU (average revenue per user), which increased by 12.4% to 3.9 euros. In France, where Deezer generates around 60% of its group revenue, the number of subscribers rose slightly from 3 to 3.3 million.

Overall, however, the number of subscribers fell by almost 3% to 9.4 million.

Hailed in its infancy as one of the most promising French companies, Deezer has yet to fully convince investors, which doesn’t prevent it from aiming for balance by 2025 by focusing its efforts on its main markets: France, Brazil and Germany.

(Mathieu Rosemain; French version Nicolas Delame, edited by Sophie Louet)

Reference: www.challenges.fr

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