Electric car: Volkswagen takes on India with Mahindra
At the beginning of the year, the Volkswagen Group was forced to deny once again the persistent rumor of its imminent withdrawal from the Indian market. After twenty-one years of presence and despite its five brands, the German group only holds just over 2.2% of the market, compared to nearly 4% for the Kia brand alone, which landed in August 2019. It must be said that the Korean manufacturer benefits from the excellent reputation of its partner Hyundai, sufficiently well established in India to occupy second place in the ranking of the largest local manufacturers.
With 3 million vehicles sold per year, India is one of the largest markets in the world
However, the Volkswagen Group is determined to turn the corner. Launched in 2019, its billion-euro plan dubbed “India 2.0” has materialized with the launch of a slew of locally-assembled models, including the Skoda Kushaq small SUVs and the Volkswagen Taigun. This offensive goes hand in hand with large investments in the extension of the network of points of sale, the Achilles heel of the German manufacturer.
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