Falling sales: Jaguar Land Rover skyrockets prices

Falling sales: Jaguar Land Rover skyrockets prices

Jaguar Land Rover (JLR), the manufacturer of beautiful sedans SoBritish and luxury 4x4s are no longer popular. After being a hit in the mid-2010s, sales fell. In the first half, JLR saw its registrations in Europe plunge by 34.7% (to 61,574 units, -32% for Land Rover, -43% for Jaguar) according to the ACEA (Association of European Manufacturers). This is the biggest drop in the market. In France, JLR fell by 44% (to 2,354 units) over six months.

The manufacturer weighs barely 10% of Mercedes sales in France. Over the 2021-22 fiscal year (ending March 21), the firm even posted a negative margin of 0.4%. Against +2.6% the previous year and… +17.5% over the 2013-2014 fiscal year (April 1, 2013 to March 31, 2014), during the splendor of Jaguar Land Rover, owned by the Indian Tata since 2008.

In France, JLR also posted sales down sharply compared to the years 2017-2018, when it reached 14-15,000 vehicles! “We expect to reach the score of 2021, a little over 8,000 units”, says to Challenges Philippe Robbrecht, CEO of the tricolor subsidiary. The reasons for this plunge? A shortage of production for lack of components, as with competing brands, but not only.


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