How Adobe, the Photoshop editor, wants to impose itself in 3D
A pair of Salomon shoes that seem so real that you’d think you could feel the softness of suede (yet it’s only the drawing of a model that doesn’t yet exist). An Amazon catalog where the products have not been photographed, but completely digitized. Metallic reflections that play on the armor of the superheroes of the last Avengers. The common denominator of these hyperrealistic images? All were designed using Adobe Substance 3D software. “With the emergence of the metaverse, a new demand appears. Substance 3D has experienced 100% growth in one year”, greeted Shantanu Narayen, the group’s CEO, when announcing the latest quarterly results. The Californian publisher, which already reigns over 2D with its star software Illustrator and Photoshop, wants to become essential in 3D.