How the Chinese MG plans to double its sales in Europe every year
But where will it stop? MG, which sold more than 50,000 cars in Europe last year, including 30,000 in the UK, announced on Tuesday September 13 that it intends to “at least double its sales every year” in the old continent. The most popular Chinese car brand in Europe is targeting 100,000 vehicles this year as competitors face vehicle shortages due to a lack of electronic components. The subsidiary of the first Chinese car group SAIC (affiliated with Volkswagen and GM) says it has already sold “60,000 in the first eight months of 2022”. In order to facilitate the attack, the brand even wants to “establish a factory in the euro zone” in the long term, like the Japanese Toyota or the Koreans Hyundai and Kia.
The commercial part is of course not forgotten, with already “686 points of sale aimed at mid-year and 840 at the end of the year”. MG initially decided to test internet sales. But in the end the company built up a classic dealer network. In France alone, the brand pursues the same goals as throughout Europe. The goal: “at least a doubling of the number of points in 2022 to 10,000-12,000 units,” assures the manufacturer. In the medium term this old label So British of sports cars that passed into the Chinese bosom in 2005 “will compete with Skoda, Hyundai, Kia”, which before the pandemic reached 36,500 registrations (in 2019), 40,000, 45,000 in France, respectively! MG is based in 26 European countries and says it will have a range of “ten models” in 2025, mostly electric. As a homage to its English origins, the label even plans to launch an electric roadster in 2024, reminiscent of the MG Sprite and MGB of the 1960s and early 1970s!
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