IFA 2022: Tech manufacturers play the green card in Berlin

IFA 2022: Tech manufacturers play the green card in Berlin

The planet is on fire and Tech isn’t looking away. This is the message manufacturers sang in unison at IFA 2022 in Berlin, trying to adapt to a post-pandemic world where the climate challenge and depletion of natural resources have become a tangible reality. With more or less good faith, it is sometimes easy to fall prey to the well-known greenwashing.

At Samsung, the new refrigerators, ovens and dishwashers “enable energy savings because they use less electricity and water,” says Matthieu Lanier, head of the South Korean manufacturer’s household appliances division in France. The washing machine automatically recognizes the weight of the laundry and the fabric to suggest a suitable program. No need to wash at high temperature if not justified.” A multi-compartment oven allows him to save energy by heating dishes in a smaller area.

“Fear of Electricity Bills”

Reference: www.challenges.fr

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