Ikea launches last online sale at knockdown prices in Russia

Ikea launches last online sale at knockdown prices in Russia

MOSCOW (Reuters) – Ikea announced the launch on Tuesday in Russia of a discount sale on the internet, a last commercial operation before ending its activities in a market where the Swedish furniture giant hopes to be able to come back one day.

“From July 5 and for a few weeks, you will be able to buy Ikea items only on ikea.ru,” the group said on its Russian website. “Goods will be for sale as long as they are in stock,” he said.

However, Ikea said in a midday message that its ordering service was temporarily unavailable “for technical reasons”.

Ikea is among more than 1,000 Western companies that have reduced their activities in Russia since Moscow launched its offensive in Ukraine last February.

In June, the Swedish group announced that it intended to sell factories, close offices and reduce its workforce in the country, where it employs around 15,000 people, in the absence of the prospect of a recovery in sales in a near future.

Ingka Group, owner of Ikea stores in Russia, said it was ready to return to Russia one day, while specifying that the conditions were not met for the moment.

(Reuters report; French version Diana Mandiá, edited by Jean-Stéphane Brosse)

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