Le Panier bleu will become a transactional site in the fall

Le Panier bleu will become a transactional site in the fall

Nearly two years after its creation, the Blue Basket will become transactional: Internet users will be able to make purchases from Quebec merchants.

The objective of the approach is to ensure the competitiveness of Quebec businesses in the face of the opening up of the economy on a global scale. All of this requires an investment of $22 million, including $12 million from Investissement Québec.

This was announced by the Minister of the Economy, Pierre Fitzgibbon, during a press conference held Monday in a pet store in Anjou. “With a transactional Blue Basket, we are responding to the growing demand from Quebecers who want to buy local, commented Minister Fitzgibbon. For the past two years, the teams have worked hard, and we now have a transactional site that provides tools to both consumers and merchants.”

Businesses can already list products for sale there. A recruitment process will soon be started so that they are aware of the novelty on the Blue Basket.

The platform was launched in 2020. As the pandemic raged, local businesses suffered from a loss of revenue. Unable to visit businesses due to health measures, many Quebecers turned to platforms like Amazon to ensure their supply.

In its transformation into a transactional site, Le Panier bleu is supported by the Desjardins caisses, the point-of-sale company Lightspeed and the Fonds de solidarité FTQ.

Source

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