Manifesto, la profession de foi de Dacia

Manifesto, la profession de foi de Dacia

Twenty months after the presentation of Renaulution’s strategic plan, Dacia gives precise indications of the direction it wants to take its stylistic identity. The generalization of a new logotype before all its concessions is only part of the change. The main instrument of the propaganda is the Manifesto, an “ideas laboratory” that deals with the subject of the light but robust all-wheel drive vehicle “economically and ecologically efficient”.

This long-legged, wingless, grasshopper-style machine is packed with innovations in style and practicality. The Franco-Romanian manufacturer does not hide the fact that “some of them will be found in future vehicles of the Dacia range”. Put your menu together knowing that the craziest ideas are unlikely to make it to the mass production stage.

Reference: www.challenges.fr

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