Mondial de l’Automobile: Why the Chinese aren’t breaking prices

Mondial de l’Automobile: Why the Chinese aren’t breaking prices

Sixteen years… It is exactly sixteen years since Chinese car brands first appeared at the Paris Motor Show. The 2006 edition of the Paris fair had no premiere in Europe, since in 2005 at the Frankfurt fair the first brands from the former Middle Kingdom reserved stands. At that time everyone feared a breaking wave. It didn’t happen. Worn down by emissions standards and disastrous crash test results, Chinese cars stayed at home for many years.

With few exceptions, limited to certain markets, The arrival of manufacturers in Europe is still very recent. In France it’s back to 2020 with the simultaneous appearance of MG, Lynk & Co and Aiways. These three brands perfectly illustrate the different ambitions of Chinese brands. If MG started cautiously, it’s now blasting the screen with a full range, a network of 150 dealers in France and new models designed specifically for the European market, including the MG4 (soon to be reviewed in our columns) is the beachhead. Lynk & Co focuses on a single model, preferably sold on a non-binding rental basis so as not to compete with Volvo, another Geely Group brand. After all, Aiways remains a start-up limited by its funds despite real ambitions. Impossible to build a network as fast as MG.

also readElectric, hybrid… What are Chinese cars worth?

Abandoned by traditional brands, the 2022 edition of the Paris Motor Show left the field open to Chinese manufacturers. Ora, Way, BYD, Seres and Leap Motors all bring new models with the Desire to settle in Europe. Contrasting means and ambitions are once again hidden behind these names, which are still unknown to the general public.

Great Wall and BYD rely on plug-in hybrid and electric


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