The Jeep Recon doesn’t have a simple name
Even the sales managers of the Volkswagen Group could not ignore the fact that the name of the electric car Audi e-tron irresistibly evokes the sacrifice your doormat’s neighbor’s dog made. They nevertheless made the bold decision not to change anything, hoping that Francophones would have the common sense to adopt the English pronunciation: “i-throne”.
mockery doesn’t kill. Thanks to Jeep, Recon means going to the supermarket
At Stellantis, too, Jeep leaders knew that the word “enlightenment” would go wrong in Molière’s language. The assertion is all the more certain as Christian Meunier, a Frenchman, is in charge of the American brand. But here, too, the advantages of a universal trade name, identical in all markets, have prevailed over the vague reluctance of French-speaking customers.
In English, enlighten (pronounced “ri-conne”) the abbreviation of the word recognition. A term that English-speaking soldiers and police officers like to use in abbreviated form. Not so much among their French counterparts, who, for obvious reasons, speak more readily of “reco”. As an example, let’s cite the expression “NG recce gondola” used to denote “the new generation electronic reconnaissance equipment” hoisted under the Rafale aircraft. Traditionally, the “reconnaissance officer” is the nickname given to the military member of a recon squadron.
French speakers familiar with military usage will therefore be tempted to get into the habit of saying Jeep Reco (“reuh-co”). The others will try to soften the unfortunate-sounding “con” by adopting the American pronunciation “ri-conne.” Everyone is free to make fun of themselves however they want.
Jeep Avenger, a name from the depths of Stellantis industrial history
Unparalleled in the automotive world, the Recon name has the advantage of blending in with the world clearly martial register of the Jeep brand. The Commander, Patriot, Scrambler (“Scrambler”), Renegade (“Renegade”), Dispatcher (“Dispatcher”), Gladiator, and Commando models feel less alone in the face of the more peaceful designations of Jeep Cherokee, Comanche, Liberty, Compass, Wagoneer, and Wrangler .
That Jeep Avenger (“vengeresse”, in French) is more in the camp of dour names. Introduced on the same day as the Jeep Recon, this compact electric model (16 centimeters shorter than the Jeep Renegade) uproots a once-famous name from the mothball box. But not for good reasons.
also readJeep unveils three electric cars: Avenger, Recon and Wagoneer S
Stellantis was formed in 2021 from the merger of Groupe PSA (Peugeot, Citroën, DS, Opel) and Fiat Chrysler Automobiles. However, in the latter’s thick brand portfolio are the remnants of the English concern Rootes, which came under the control of Chrysler in 1967. The Avenger was a fairly standard rear-wheel drive sedan that was launched opposite the Ford Cortina Taunus. During her long career from 1970 to 1981 she alternately (sometimes simultaneously) wore several famous crests: Hillman, Sunbeam, Talbot, Chrysler, even Plymouth in North America and Dodge in South America. But never Jeep, then in the hands of American Motors Corporation (AMC).
Between 1995 and 2000, the Avenger name returned to service in the United States on the two-door coupe body of the Dodge Stratus sedan. From 2007 to 2014, the Dodge Avenger became a front-wheel drive sedan, some examples of which found their way to Europe. Its only real attraction was its body styled like its big sister Dodge Charger, a V8 Hemi (2006-2010) engine. Its replacement is still made under the same Avenger name.
Conflicts of interest are avoided, however, because the small Jeep Avenger should not make a career in North America. Stellantis has also opted for production in Poland at the Fiat plant in Tychy.
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