TikTok suspends review of its privacy policy on targeted ads in Europe

TikTok suspends review of its privacy policy on targeted ads in Europe

MILAN (Reuters) – TikTok announced on Tuesday that it was suspending the revision of its privacy policy on targeted advertising aimed at its users in Europe, following a warning from Italian authorities about the risk of breaching European regulations.

The company had told users it would serve targeted ads starting July 13, without asking for their consent to use the data stored on their devices.

“While we engage with stakeholder questions regarding our proposed changes to personalized advertising in Europe, we are pausing the introduction of this part of our privacy policy update,” an official said on Tuesday. spokesperson.

Italy’s Data Protection Authority said it reserves the right to impose unspecified restrictions if TikTok does not opt ​​out of the announced changes.

TikTok has defended its targeted advertising plans.

“We believe personalized advertising provides the best in-app experience for our community and brings us into line with industry practices,” the spokesperson added.

(Report Elvira Pollina; Written by Keith Weir; French version Alizée Degorce)

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