VinFast, the Vietnamese Tesla implanted in France
VinFast certainly does not hesitate to ask Bosch, Forvia, ZF or Pininfarina as an encore. In this way, customers can easily convince themselves of the quality and performance of their vehicles, but also of good taste in the design of the body and interior. Very clever, by the way, who will be able to recognize any national peculiarity in the certainly modern but completely generic look of the VinFast cars.
Pininfarina’s guarantee supports the semi-premium positioning of VinFast electric cars
The use of reputable subcontractors is also the guarantee of compliance Design times, particularly short at VinFast. At the Paris Motor Show 2022, the Deputy Director of VinFast Europe, French Jean-Christophe Mercier, also underlines the progress made since VinFast’s first appearance in Paris at the 2018 World Championship. At that time, this completely unknown actor presented two models with internal combustion engines, which still had technical connections to BMW and General Motors.
Since then, “VinFast has delivered on promises within four years that left analysts skeptical to say the least: “We’ve invested almost 4 billion euros in the construction of one in Haiphong in northern Vietnam 90% automated factory. We have delivered almost 150,000 vehicles to Vietnam and completely stopped the production of vehicles with internal combustion engines,” welcomes the French boss. The aim now is to conquer new export markets in order to increase production rates and try to recoup VinGroup’s colossal investments.
By the end of 2023 there will be 50 VinFast branches in Europe
The first step is to appoint distributors and open points of sale. Because unlike the Chinese Lynk & Co and Aiways, who are fascinated by the Tesla model, VinFast decided to do it Build your own sales network. A strategy that can be partly explained by the positioning of the VinFast vehicles aimed at “sophistication at the right price” rather than the minimum price defying all competitors. “We see this as an excellent opportunity to differentiate ourselves. After all, hospitality is a Vietnamese tradition,” explains Jean-Christophe Mercier. “People will be able to find out about our cars online, but they will certainly always be welcome in our shops, comfortably seated in a comfortable armchair.”
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At the Paris Motor Show, Jean-Christophe Mercier confirms the opening of the first “VinFast store” in November 2022 in Cologne, Germany, followed by another “before the end of the year” in Paris. VinFast stores in Nice and Amsterdam follow next, ahead of Berlin, Munich, Frankfurt and Hamburg. Because VinFast has identified itself France, Germany and the Netherlands as target markets in Europe. In North America, it will initially be California and Canada. “In early 2023, new European locations will open their doors in Marseille, Rennes, Montpellier and Metz in France, Oberhausen in Germany and finally The Hague and Rotterdam in the Netherlands.”
Four 100% electric VinFast models on display at the Paris Motor Show
These coveted prestigious addresses will, for some, have the responsibility of exhibiting the four models that now make up the VinFast range until a commercial vehicle is launched in 2024. On the stand of the Paris Motor Show, the VF6 enters the 100% electric city SUV market, just 3 centimeters longer than the Renault Captur (4.25 meters). Unfortunately, its properties are still unknown, as are those of the VF7, which is also expected for 2023.
One number higher, with a length of 4.75 meters, the VinFast VF8 SUV announces two range values (447 km or 420 km), depending on the battery used (87.7 kWh or 82.2 kWh). There is also an even more imposing model, the 5.12 meter long VinFast VF9 with a 123 kWh battery that would give it a range of over 400 kilometers, 70% of which in 30 minutes on a charger rated at 250 kW would be recovered. Enough to try to justify prices ranging from 58,700 to 64,100 euros (versus 43,000 to 52,000 euros for the VF8).
To these amounts must be added the monthly cost of battery rental (from 120 to 150 euros), which VinFast undertakes “not to increase over the life of the car”. Like Renault when it debuted in the electric market, VinFast wants to see in the rental a “guarantee of security for the customer, who does not have to worry about the longevity of the battery”. Customers are still offered the option of purchasing the complete system including the battery.
VinFast cites the number of 65,000 registered reservations worldwide for its vehicles, the maintenance of which is carried out by mobile technicians driving workshop trucks. VinFast also confirms that, in parallel with its aspiration to one day produce its cars in North America, it is looking for a “suitable location in Europe to build a factory”.
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