You can wear Balenciaga in the metaverse
Want to wear the biggest brands in the metaverse? This will soon be possible with the “Meta Avatars Store”, a new store that will be launched this week on Facebook, Instagram and Messenger.
Users of Meta platforms will therefore be able to buy digital clothing from Prada, Balenciaga and Thom Browne for their virtual avatar.
Featured apparel includes a motocross suit, hoodie and suits.
The price of these digital products should be significantly lower than their real-world equivalent. According to trade magazine Engaget, fans of digital fashion can expect to pay a few dollars per item.
In a Facebook post, the boss of Meta, Mark Zuckerberg, assures that new brands will soon be added to the offer of his virtual clothing store.
Digital goods will be an important means of expression in the metaverse and an important driver of the creative economydid he declare.
The world of digital fashion has already been cleared by the biggest brands in recent years.
Last year, Fortnite launched cosmetics in partnership with Balenciaga. Gucci has for its part created a city, Gucci Town, in Roblox.